Lora is a digital marketing specialist at Nektony, where she also manages affiliate programs and builds strategic partnerships with major macOS-related platforms.
She began her journey in the company by working on the creation and development of the corporate website.
Today, she oversees its growth and coordinates initiatives that expand product reach among Mac users.
Lora plays a key role in establishing long-term collaborations and managing relationships with key partners to increase product awareness and visibility.

Lora earned her Master’s degree in Enterprise Management and Economics in 2011.
She actively develops her professional knowledge by attending digital marketing conferences and following industry trends.

Before joining Nektony in 2015, Lora held leadership positions in logistics and e-commerce.
Her background in business operations and digital sales helps her effectively manage partnerships and marketing strategies that align with user needs and business goals.
At Nektony, she combines her analytical mindset with hands-on marketing experience to support the company’s growth in the macOS ecosystem.
She is also responsible for identifying outsourcing partners and managing agreements with research institutions, typically involving administrative and marketing tasks. Her role includes coordinating interactions with government-funded organizations and regulatory bodies.
You can connect with Lora for networking, partnership and more via email.