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Asya Karapetyan

macOS-focused copywriter and tech writer with a background in marketing and UX messaging.

At Nektony since 2015.

Author Bio
Specialty

Asya Karapetyan is a copywriter and technical writer at Nektony.
Since 2015, she has been creating clear, solution-oriented content that helps macOS and iOS users better understand and work with Mac tools.

Her work bridges marketing, UX communication, and technical accuracy — ensuring that even complex processes are presented in a simple and helpful way.

She also focuses on transforming common user challenges into step-by-step guides that help people resolve technical issues with confidence and clarity.

Education

Asya holds a Master’s degree in Marketing from the Faculty of International Economics (2010).

She continuously develops her professional skills. She has completed the macOS Sequoia Essential Training, studied operating system security fundamentals, and taken a course on content marketing strategy.

Field

Before joining Nektony, Asya worked in the marketing departments of companies in the health, body care, sports, and security sectors.
Her focus was on how technology transforms industries and improves people’s lives.

At Nektony, she combines her marketing background with technical writing to bridge the gap between complex macOS functionality and user-friendly communication.

Her goal is to help users solve their tasks efficiently using the right tools and clear, easy-to-follow instructions.

Articles
Switching to a new Mac is great. The only issue you face is that all of your files and data are on an old computer, and you need to transfer...
There are two popular removal tools for Mac with almost similar names – AppCleaner and App Cleaner & Uninstaller Pro. Although they have completely different interfaces, developers, and functionality, most...
If you need to uninstall Parallels on Mac, you are on the right page. From this article, you will find step-by-step guides of two ways on how to remove Parallels...
No time to read? Quick solution The quickest way to completely uninstall apps from Mac Use App Cleaner & Uninstaller to remove applications from Mac entirely. App Cleaner & Uninstaller...
This article will teach you not only the different ways on how to transfer videos from iPhone to Mac but also a tip on how to find duplicate videos on...
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