Asya Karapetyan

macOS-focused copywriter and tech writer with a background in marketing and UX messaging.

At Nektony since 2016.

Author Bio
Specialty

Asya Karapetyan is a copywriter and technical writer at Nektony.
Since 2016, she has been creating clear, solution-oriented content that helps macOS and iOS users better understand and work with Mac tools.

Her work bridges marketing, UX communication, and technical accuracy — ensuring that even complex processes are presented in a simple and helpful way.

She also focuses on transforming common user challenges into step-by-step guides that help people resolve technical issues with confidence and clarity.

Education

Asya holds a Master’s degree in Marketing from the Faculty of International Economics (2010).

She continuously develops her professional skills. She has completed the macOS Sequoia Essential Training, studied operating system security fundamentals, and taken a course on content marketing strategy.

Field

Before joining Nektony, Asya worked in the marketing departments of companies in the health, body care, sports, and security sectors.
Her focus was on how technology transforms industries and improves people’s lives.

At Nektony, she combines her marketing background with technical writing to bridge the gap between complex macOS functionality and user-friendly communication.

Her goal is to help users solve their tasks efficiently using the right tools and clear, easy-to-follow instructions.

Articles
Whether you're planning to sell or give away your iPhone, or simply want a fresh start, you’ll need to remove all the data from your device. This article explains how...
Simply placing GlobalProtect in the Trash does not completely remove the app from your Mac. Its service files remain on your computer. To completely uninstall any application from Mac, you...
As a Mac user, you are likely aware of the importance of keeping your data secure. Whether it be personal documents or sensitive business information, encrypting and securing files and...
One of the best features of Apple’s iMessages is that they can sync across all your Apple devices using your Apple ID account. This article explains how to sync messages...
Clearing the cache will not only help you free up precious space on your Mac but also fix some issues with the App Store, including problems with Apple ID authorization....
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