macOS-focused copywriter and tech writer with a background in marketing and UX messaging. At Nektony since 2015.
Author Bio
Specialty
Asya Karapetyan is a copywriter and technical writer at Nektony.
Since 2015, she has been creating clear, solution-oriented content that helps macOS and iOS users better understand and work with Mac tools.
Her work bridges marketing, UX communication, and technical accuracy — ensuring that even complex processes are presented in a simple and helpful way.
She also focuses on transforming common user challenges into step-by-step guides that help people resolve technical issues with confidence and clarity.
Education
Asya holds a Master’s degree in Marketing from the Faculty of International Economics (2010).
She continuously develops her professional skills. She has completed the macOS Sequoia Essential Training, studied operating system security fundamentals, and taken a course on content marketing strategy.
Field
Before joining Nektony, Asya worked in the marketing departments of companies in the health, body care, sports, and security sectors.
Her focus was on how technology transforms industries and improves people’s lives.
At Nektony, she combines her marketing background with technical writing to bridge the gap between complex macOS functionality and user-friendly communication.
Her goal is to help users solve their tasks efficiently using the right tools and clear, easy-to-follow instructions.
Certificates
The Strategy of Content Marketing
Articles
This article explains how to change dock settings on macOS, close the Dock bar and hide it, add and remove Downloads from the Dock, and anything else that can help...
In this article, we will tell you how to uninstall Things on Mac computer in two ways: manually and with the help of a specialized application. Contents: Uninstalling Things manually...
Sometimes the Mac menu bar can be cluttered with icons from different applications, making it difficult to work with. Even worse, your menu bar spacing together may be too tight...
In this article, we will look at the basic ways to optimize storage in iMovie, including how to clear gigabytes in iMovie on your Mac, how to clear the caches,...
In this article, we'll explain what Screen Mirroring is, which operating systems support it, and provide a step-by-step guide on how to screen mirror iPhone to Mac. What is iPhone...