macOS-focused copywriter and tech writer with a background in marketing and UX messaging. At Nektony since 2015.
Author Bio
Specialty
Asya Karapetyan is a copywriter and technical writer at Nektony.
Since 2015, she has been creating clear, solution-oriented content that helps macOS and iOS users better understand and work with Mac tools.
Her work bridges marketing, UX communication, and technical accuracy — ensuring that even complex processes are presented in a simple and helpful way.
She also focuses on transforming common user challenges into step-by-step guides that help people resolve technical issues with confidence and clarity.
Education
Asya holds a Master’s degree in Marketing from the Faculty of International Economics (2010).
She continuously develops her professional skills. She has completed the macOS Sequoia Essential Training, studied operating system security fundamentals, and taken a course on content marketing strategy.
Field
Before joining Nektony, Asya worked in the marketing departments of companies in the health, body care, sports, and security sectors.
Her focus was on how technology transforms industries and improves people’s lives.
At Nektony, she combines her marketing background with technical writing to bridge the gap between complex macOS functionality and user-friendly communication.
Her goal is to help users solve their tasks efficiently using the right tools and clear, easy-to-follow instructions.
Certificates
The Strategy of Content Marketing
Articles
The iPhone Focus option is an evolution of the Do Not Disturb mode. This article explains in detail what the Focus status is, what the Shared Focus status is, and...
Spotlight search allows you to quickly find files, documents, apps, and other items on a Mac. This article will teach you some practical tips for working with Spotlight, how to...
This article explains all about live photos on iPhone. You will learn how to take live photos, edit them, and make a live photo into a video without additional third-party...
Every day, we usually receive dozens or hundreds of email messages, including unwanted messages that are called spam. Most email clients have an excellent spam management system, sorting the messages...
This article explains what to do when Bluetooth is not available on macOS, how to open its settings, and how to fix it when Bluetooth is not turning on your...