Asya Karapetyan
macOS-focused copywriter and tech writer with a background in marketing and UX messaging.
At Nektony since 2015.
Author Bio
Specialty

Asya Karapetyan is a copywriter and technical writer at Nektony.
Since 2015, she has been creating clear, solution-oriented content that helps macOS and iOS users better understand and work with Mac tools.

Her work bridges marketing, UX communication, and technical accuracy — ensuring that even complex processes are presented in a simple and helpful way.

She also focuses on transforming common user challenges into step-by-step guides that help people resolve technical issues with confidence and clarity.

Education

Asya holds a Master’s degree in Marketing from the Faculty of International Economics (2010).

She continuously develops her professional skills. She has completed the macOS Sequoia Essential Training, studied operating system security fundamentals, and taken a course on content marketing strategy.

Field

Before joining Nektony, Asya worked in the marketing departments of companies in the health, body care, sports, and security sectors.
Her focus was on how technology transforms industries and improves people’s lives.

At Nektony, she combines her marketing background with technical writing to bridge the gap between complex macOS functionality and user-friendly communication.

Her goal is to help users solve their tasks efficiently using the right tools and clear, easy-to-follow instructions.

Articles
If you sync iMessage on all of your Apple devices, you can access your history on your Mac. However, they can take up a huge amount of storage space and...
This article explains how to select multiple consecutive or non-consecutive files in Finder and how to select multiple photos in the Photos app. We'll explain diffrent ways to select multiple...
No matter what Mac operating system you use, the way to undo or redo an action on Mac is the same. This article will explain how to undo something on...
Contents: Duplicate File Finder MacKeeper Cisdem Duplicate Finder PhotoSweeper Duplicate Photo Cleaner Duplicate Photo Fixer Pro If you like taking photos, you most likely have dozens of duplicates or similar-looking...
Today, most people usually use cloud services to share files between Macs or Macs and Windows/Linux PCs. However, Apple provides a built-in Mac File Sharing option which is more convenient...
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