Asya Karapetyan

macOS-focused copywriter and tech writer with a background in marketing and UX messaging.

At Nektony since 2016.

Author Bio
Specialty

Asya Karapetyan is a copywriter and technical writer at Nektony.
Since 2016, she has been creating clear, solution-oriented content that helps macOS and iOS users better understand and work with Mac tools.

Her work bridges marketing, UX communication, and technical accuracy — ensuring that even complex processes are presented in a simple and helpful way.

She also focuses on transforming common user challenges into step-by-step guides that help people resolve technical issues with confidence and clarity.

Education

Asya holds a Master’s degree in Marketing from the Faculty of International Economics (2010).

She continuously develops her professional skills. She has completed the macOS Sequoia Essential Training, studied operating system security fundamentals, and taken a course on content marketing strategy.

Field

Before joining Nektony, Asya worked in the marketing departments of companies in the health, body care, sports, and security sectors.
Her focus was on how technology transforms industries and improves people’s lives.

At Nektony, she combines her marketing background with technical writing to bridge the gap between complex macOS functionality and user-friendly communication.

Her goal is to help users solve their tasks efficiently using the right tools and clear, easy-to-follow instructions.

Articles
For many Windows users transitioning to a Mac, one of the first questions that arise is if there’s a Task Manager on Mac. On macOS, this functionality is provided by...
You're looking to upgrade on the more stable version Chrome to your Mac? The process of uninstalling Chrome Canary from your Mac is a straightforward process by following the proper...
This article will walk you through the potential causes when the battery is not charging on your MacBook Pro/Air and provide step-by-step solutions to get your device back to its...
As a Mac user, you may want to customize your desktop to suit your preferences and needs. One of the ways to do that is to resize icons or remove...
MS Paint is a simple and popular drawing program that comes pre-installed on Windows computers. However, Mac users do not have this option and may wonder how they can paint...
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