Asya Karapetyan

macOS-focused copywriter and tech writer with a background in marketing and UX messaging.

At Nektony since 2016.

Author Bio
Specialty

Asya Karapetyan is a copywriter and technical writer at Nektony.
Since 2016, she has been creating clear, solution-oriented content that helps macOS and iOS users better understand and work with Mac tools.

Her work bridges marketing, UX communication, and technical accuracy — ensuring that even complex processes are presented in a simple and helpful way.

She also focuses on transforming common user challenges into step-by-step guides that help people resolve technical issues with confidence and clarity.

Education

Asya holds a Master’s degree in Marketing from the Faculty of International Economics (2010).

She continuously develops her professional skills. She has completed the macOS Sequoia Essential Training, studied operating system security fundamentals, and taken a course on content marketing strategy.

Field

Before joining Nektony, Asya worked in the marketing departments of companies in the health, body care, sports, and security sectors.
Her focus was on how technology transforms industries and improves people’s lives.

At Nektony, she combines her marketing background with technical writing to bridge the gap between complex macOS functionality and user-friendly communication.

Her goal is to help users solve their tasks efficiently using the right tools and clear, easy-to-follow instructions.

Articles
AppleCare is a service offered by Apple that provides extended warranty and technical support for Apple products. While it can be a useful service for some, there may come a...
Is your Google Drive down? Don't worry, help is here! This article will guide you through various methods to get Google Drive up and running on your Mac again. From...
Text editors are useful for writing code, scripting, configuration files, and other tasks that do not require rich formatting. In this article, we will review some of the best text...
Understanding digital footprints helps individuals protect their privacy and manage their online presence effectively while enabling organizations to safeguard against cyber threats. This article explains everything about Internet footprints and...
Auto brightness is a feature that automatically adjusts the brightness of your Mac's screen according to the ambient light. While this can be useful for saving battery life and reducing...
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